One client spot available for September 2024.

One client spot available for September 2024.

Google Fonts

Product Design + WEB

Redesigning one of the web's largest font services ushering in the arrival of a whole new landscape of variable typography.

GoPRO

Product Design + Harware‹›Software

Leading design for an all-new camera in GoPro's lineup.

Moment

Product Design + Harware‹›Software + iOS

Designing a first-of-its-kind DSLR-like experience for the camera in your pocket on iOS and Android.

Mult-stop mapping

Product Design + iOS + WEB

The #1 route planner for multi-stop delivery drivers across FedEx, UPS, DHL, onTrac, and Amazon.

Action Camera Platform

Product Design + HW‹›SW + iOS + ANDROID

Designing a first-of-its-kind connected action camera platform🤘🏼.

Think

Big,

Move

FAST.

Hold Fast Studio is an independent design studio working across brand, product, and user experience.
Add an already-up-to-speed principal-level product designer & product manager to your team. Right now.

One client spot available starting in September 2024.

Featured Work

Hero 11 Black Mini

Product Design + HarDware‹›Software

Leading design for an all-new camera and new form factor in GoPro's lineup.

Moment Pro Camera

Product Design + HarDware‹›Software + iOS + ANDROID

Designing one of the first DSLR-like experiences for the camera in your pocket on iOS and Android.

Google Fonts

Product Design + WEB

Redesigning one of the web's largest font services ushering in the arrival of a whole new landscape of variable typography.

Action Camera Platform

Product Design + HarDware‹›Software + iOS + ANDROID

Designing a first-of-its-kind connected action camera platform🤘🏼.

Multi-stop Mapping

Product Design + iOS + WEB

The #1 route planner for multi-stop delivery drivers across FedEx, UPS, DHL, onTrac, and Amazon.

A Different

Breed

Breed

Of Design Partner.

We've all been there: product meetings that devolve into endless loops of opinions.

Let's break the cycle.

Unlike agency account managers who parachute in and out, or unreliable freelancers who might lack the big-picture perspective, I become an extension of your team. Think in-house principal designer, not outside vendor. This translates to visualizing clear directions that your team can rally around, not just churning through endless strategy sessions or brainstorming sessions that go in circles.

Startups & New Products

I've partnered with founders, heads of product, and heads of engineering to take numerous products from zero-to-one and been the founding design hire at multiple startups.

No In-house Design Team

You have a solid plan but no in-house design or research resources in-house to execute it. Mitigate the risk of a full-time hire too early and the overhead of an agency.

Over-stretched Design Teams

Too much for your design team to take on? Strategic help with future product planning? Fractional leadership? I'll seamlessly integrate and get up to speed lightening fast.

Full-stack,

Multi-disciplinary,

multi-faceted,

full-service.

Whatever you call it, I've worked across the board in design, from design workshops to brand to complex hardware & software product design and design systems. Tactical or strategic and, ideally, both in parallel to get your engineers working right now and clarity on your vision for the future.

Design Workshops + Strategic Direction

Kickstart your project with a workshop to refine ideas and build a solid foundation for development. I'll help shape and visualize your product's direction, aligning goals, schedule and design strategy.

Deep Native Mobile Expertise

My work has been recognized with multiple App of the Day awards and I was an early designer on Material Design for Android at Google. Oh, and designing for DoCoMo phones in Japan 20+ years ago.

Connected Hardware Experiences

Leading design for connected hardware projects at GoPro, Contour, Moment, and Google has equipped me with the skills to ensure hardware and software work together to deliver a seamless user experience.

Design for A.I. + Conversational Systems

With a background in complex conversational products, I bring a unique perspective to designing AI products. We'll create intuitive and engaging AI experiences that make the complex accessible and enjoyable.

Core specialties

Product Design

Product Strategy

Connected hardware

Branding

Creative direction

Prototyping

Responsive Web Design

Analytics & experimentation

Copywriting

User research

Design systems

Design for A.I.

Product management

Bonus points if your team is working on:

Cameras

Connected Hardware

Gaming

Gen A.I.

Maps/Wayfinding

Health & Wellness

A Different

Breed

Of Design Partner.

We've all been there: product meetings that devolve into endless loops of opinions.

Let's break the cycle.

Unlike agency account managers who parachute in and out, or unreliable freelancers who might lack the big-picture perspective, I become an extension of your team. Think in-house principal designer, not outside vendor. This translates to visualizing clear directions that your team can rally around, not just churning through endless strategy sessions or brainstorming sessions that go in circles.

Startups & New Products

I've partnered with founders, heads of product, and heads of engineering to take numerous products from zero-to-one and been the founding design hire at multiple startups.

No In-house Design Team

You have a solid plan but no in-house design or research resources in-house to execute it. Mitigate the risk of a full-time hire too early and the overhead of an agency.

Over-stretched Design Teams

Too much for your design team to take on? Strategic help with future product planning? Fractional leadership? I'll seamlessly integrate and get up to speed lightening fast.

Full-stack,

Multi-disciplinary,

multi-faceted,

full-service.

Whatever you call it, I've worked across the board in design, from design workshops to brand to complex hardware & software product design and design systems. Tactical or strategic and, ideally, both in parallel to get your engineers working right now and clarity on your vision for the future.

Design Workshops + Strategic Direction

Kickstart your project with a workshop to refine ideas and build a solid foundation for development. I'll help shape and visualize your product's direction, aligning goals, schedule and design strategy.

Deep Native Mobile Expertise

My work has been recognized with multiple App of the Day awards and I was an early designer on Material Design for Android at Google. Oh, and designing for DoCoMo phones in Japan 20+ years ago.

Connected Hardware Experiences

Leading design for connected hardware projects at GoPro, Contour, Moment, and Google has equipped me with the skills to ensure hardware and software work together to deliver a seamless user experience.

Design for A.I. + Conversational Systems

With a background in complex conversational products, I bring a unique perspective to designing AI products. We'll create intuitive and engaging AI experiences that make the complex accessible and enjoyable.

Core specialties

Product Design

Product Strategy

Connected hardware

Branding

Creative direction

Prototyping

Responsive Web Design

Analytics & experimentation

Copywriting

User research

Design systems

Design for A.I.

Product management

Bonus points if your team is working on:

Cameras

Connected Hardware

Gaming

Gen A.I.

Maps/Wayfinding

Health & Wellness

"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him.”

"With a discerning eye for detail and commitment to excellence, Kevin consistently pushes the limits of product development, while simultaneously driving the process forward, unearthing numerous avenues for enhancing team dynamics and business efficacy. Kevin is a valuable asset to the world of product development, and his contributions to GoPro and the field of UX are elevated having worked with him.”

Principal Designer, Cameras & Hardware, GoPro

Principal Designer - Cameras, GoPro

Hold Fast Studio is the design practice of Kevin Korpi.

Hold Fast Studio is the design practice of Kevin Korpi, founded in 2018.

Think

Big,

Move

FAST.

Hold Fast Studio is an independent design studio working across brand, product, and user experience. Add an already-up-to-speed principal-level product designer & product manager to your team. Right now.

One client spot available starting in August 2024.

Think

Big,

Move

FAST.

Hold Fast Studio is an independent design studio working across brand, product, and user experience. Add an already-up-to-speed principal-level product designer & product manager to your team. Right now.

One client spot available starting in August 2024.