Hold Fast Studio
The Design Office of Kevin Korpi










Hold Fast Studio works with early-stage hardware, software, and AI companies, mostly on 0-to-1 work. Products and systems built before the org has a playbook for either. Craft is assumed, so is fluency from generative AI to canvas to repo. The focus is the calls that shape how a product gets perceived. New clients. New case studies. New site soon. Client spots opening mid-July.
/Now · Spring 2026
- Client
- Primordial Soup. Product design for a generative film studio.
- Client
- Simular. A multi-agent AI computer-use platform.
- Client
- Superpilot. AI platform designed for growth and commerce marketing.
- Personal
- New camera in the rotation: Hasselblad X2D II.
For the sordid details in the meantime, see korpi.co.