Straightaway is a reliable solution for multi-stop delivery drivers, serving companies like FedEx, UPS, DHL, onTrac, and Amazon. It empowers drivers and dispatchers to easily plan, optimize, and execute routes flawlessly. I had the privilege of collaborating with their in-house engineering team, brand agency and a forward-thinking CEO to design the iOS driver app, along with a web and tablet app for dispatchers. Our focus was on perfecting the product and visual design to ensure a seamless and efficient experience for all users. 🚚✨

Brand/growth design: Non-Linear Studio.