Katalyst EMS Training Onboarding
Many CEOs and founders are often faced with the dilemma of hiring an in-house design resource or outsourcing to an agency for their product design needs. However, there is another option that is often overlooked and has multiple benefits - hiring a freelance design consultant early in the product development process.
Client
Katalyst, Inc.
Services
Product Design, UX
Industry
Health & Fitness
Platforms
iOS, Hardware
Overview
Electro muscle stimulation (EMS) is a foreign concept to most consumers in the US. Think of the gimmicky ab-belt infomercials of the 80s and 90s. The science has come a long way and Katalyst is driving the at-home direct to consumer market of this groundbreaking techology. The core problem: The electronic pulses to the muscles feels weird at first. Like, really weird.
The most effective way to set customers up for success is for a representative or trainer to manually walk them through setting up the suit. As the the customer base increased, this obviously was not a scalable solution. Knowing that if custimers set up their starting impulse strenght correctly, they had a much higher rate of success and repeat use, I worked with the team on a self-service system for the suite out of box experience (OOBE) and initial electro-impulse set up via an actual workout.
